Is the devaluation of the Euro good for the Euro Zone?
Classic economics would tend to say yes, because goods from the Euro Zone becomes cheaper in the United States.
Fortunately for the Euro Zone the price of energy has gone down, if not any gains that for cheaper labor would be negated by much cheaper energy and raw material cost in relationship to the dollar.
In the modern (21st) century heavy manufacturing cost depends more on raw material and energy, (which is becoming cheaper in the US then Europe) then it does on labor.
Europe can't compete with Asia for cost in labor intensive industries.
Let's look at something that Europe is doing that hurts its exports. Austerity hurts it's industries, with the exports to counties in the Euro Zone. Think about it, if your customers can't afford your product, how are they going to buy your product? Most of European nations exports are to other nations in the Euro Zone.
It has been discussed that Europe tourism will go up from the United States because Europe has become cheaper.
A person from the U.S. isn't going to take a trip to Europe in most cases unless they all ready planned to take a vacation. They may change their mind and instead of taking a trip to places in America, or the Caribbean they may take advantage of the cheaper Europe. Maybe next year it's possible for a surge in tourists from the U.S. to Europe.
Who in the U.S will be hurt by the dollar growth against the Euro. Places like New York with it's large retail stores that cater to foreign tourist, and hotels.
The retail stores in the U.S. that have large European clientele.
Places like McDonald's won't lose money but their profits will be smaller. The same is true for bottlers like Coke and Pepsi.
U.S. manufactures like Caterpillar and John Dear may lose some sales and the sales that they do keep the profit margin will be slimmer.
Profits for our high tech companies will be there, just that the profits will be slimmer.
It won't be a disaster,except for all those stock holders who expect greater profits year after year( and in some case quarter after quarter.
Who will benefit most, those European companies that have a large presents in the US by owning U.S. companies or large manufactoring facilities in the U.S. that sell to the American market.
Should Americans investors buy European stocks, after all the German Dax has gone up 20% since the beginning of the year.
The Euro has only lost 12% in that time so, the investor in the Dax would be up 8%.
My thinking is that the chances that the Euro will lose value against the dollar will be greater then the increase of the Dax index for the rest of the year.
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