The New York Daily News recently cut it's staff because it's losing money.
Why is it losing money, it's circulation has shrunk.
Circulation shrinkage generally means add shrinkage.
My general guess why the circulation shrinkage has to do with the fact that the paper, along with the New York Post cost too much. Most of it's potential customers can't afford $1.25 a day.
The best price for these people newspapers is 50 cents.
As a person who enjoyed picking up the News in the morning to have something to read on the bus and the train and the Post coming home 50 cents would be my limit. I might of even drop one of the papers.
I understand that papers want to go electronic, but you still have to have a hook to bring the reader in.
The other problem with going electronic people are actually going back to hard copies of books and e books sales are going flat.
What happened to newspaper publishers, have they lost their way?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment